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, by James Thomson Joseph Hansen
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Product details
File Size: 740 KB
Print Length: 156 pages
Page Numbers Source ISBN: 0998484601
Publisher: Buy Box Experts; 2 edition (June 12, 2017)
Publication Date: June 12, 2017
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B071K9LS2T
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Amazon Best Sellers Rank:
#251,290 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
This is the absolute best book every Brand Manager doesn't know they need. There is so much to selling on Amazon that happens beneath the surface, so many decisions being made that you may not even be aware of. Complicating the matter is the breakneck speed Amazon is growing, evolving, and disrupting traditional distribution channels. This book is the road map you need.Every brand has different needs. James and Joseph clearly lay out how to identify and optimize for these needs when choosing among several specific distribution strategies. As a Marketing Consultant, I see brands every day that do not realize they have this choice, and let the momentum of their legacy distribution models determine how they are represented in the future - on Amazon.My main takeaway is that Amazon needs to be separated, controlled, and coordinated with your other distribution strategies. If you are not thinking of Amazon as its own beast, you are not taking advantage of all it has to offer - and it may be harming your brand equity.
The Amazon Marketplace Dilemma is a quick, essential read for brand owners and brand managers. Due to the amount of traffic and sales Amazon has, and the ease at which an individual can create an account and begin selling, at some point your brand will likely show up on Amazon, whether you want it there are not. To paraphrase James and Joseph, if you don't have an Amazon strategy, you don't have an overall strategy for your brand. The Amazon Marketplace Dilemma goes in-depth on the specific strategies and sales models that will help your brand manage pricing, distribution, and other key concepts of effective brand management. Highly recommended.
By far the most useful book on it’s topic. Well written. Very logically laid out. My hard copy is dogeared and highlighted. Only problem: Like Google, Amazon evolves constantly and has moved past some of the things in this book. I look forward to reviewing the authors’ updates to this material in due course. Brand managers: Here’s your book.
For those interested in selling on the Amazon Marketplace this is a great, instructive read, particularly around the pros and cons of various distribution strategies available on the channel, with insight into the many challenges brands may face, including actual seller examples.
As Amazon continues to change the retail landscape worldwide, budding online entrepreneurs like me, with meager resources can now seize the opportunity to market to the world (as we sit in front of our computers at our home office). While it was not even technically possible decades ago, Amazon made it all possible. But the hurried pace that this online selling revolution is morphing into, is so dizzying -it is hard for most of us to keep up and make selling in Amazon a viable sustainable venture. This book by James and Joe forces us to get out heads above the melee and see how things more clearly and appreciate how things are actually playing out in the Amazon marketplace. Sure, this book can scare you about Amazon’s predatory nature but it also provides you with knowledge that will not only dampen the fear but will give you tested tips on how to set yourself up for success as an Amazon seller.
Great book for amazon seller to learn in and outs of business
Full of useful info...
I work with companies to help them build and market their brands. Amazon has become a huge part of the distribution channel for many of these companies and it can be very confusing as to the right strategy to use. James and Joseph have helped clarfy this with their new book.I have been waiting for a book with this depth of knowledge to be written. I learned a lot more about selling on Amazon and I will be recommending it to all my clients.
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